Aoife McCrum | Speaker Summit
Samantha Kelly
January 18, 2016
Tim Sanders
November 15, 2016
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Aoife McCrum

Aoife McCrum is the Social Media & Digital Marketing Manager at SoolNua, a boutique consultancy firm working in the meetings & events industry. Previously McCrum interned at Ovation Global DMC, the destination management arm of MCI, a global association, communications and event management company. It was here that she worked with the Global Sales & Marketing department and gained her first insight into the MICE industry.

Aoife holds a BA degree in Advertising & Marketing from The Institute of Technology Tallaght. She has a keen interest and experience in the hospitality & service industries after five years of waitressing and working in retail.

Aoife is highly skilled in video and has produced a full suite of destination videos presenting SoolNua’s “alternative” viewpoint on Dublin, Barcelona and Milan amongst others. She co-ordinated all the on-line and digital marketing elements of the MIMA award winning social media campaign at IMEX Frankfurt 2015 for Croke Park Meetings & Events. She currently manages all on and off line marketing for SoolNua and her work may be viewed at

Aoife is an avid follower of many sports and is an especially passionate Leinster & Manchester United fan. Standing at 5’3” and of small build, Aoife is the proud holder of a Silver Medal in Discus at all-Leinster level.